Strategy Built to Execute, Not to Sit on a Shelf
Going to market without a coordinated strategy is like navigating without a map. You might get somewhere, but probably not where you intended. Traditional consulting firms charge $800K–$2M for go-to-market strategy — a price that only the largest enterprises can justify.
Rathvane's GTM service delivers comprehensive go-to-market plans starting at $15K, drawing on five expert systems working in coordination. Positioning, channel strategy, pricing analysis, demand generation planning, and launch playbooks — all informed by competitive intelligence, financial modeling, and risk assessment through 242 cross-system data flows.
The result: a GTM strategy that doesn't just look good on paper. It's built to execute.
What You Receive
GTM Strategy Document
Complete go-to-market plan with market analysis, target segments, competitive positioning, and strategic recommendations.
Positioning Framework
Market positioning based on competitive analysis, customer needs, and differentiation strategy.
Channel Strategy
Optimal channel mix with economics, partner strategy, and distribution planning.
Pricing Analysis
Price positioning, competitive pricing comparison, pricing psychology, and margin modeling.
Demand Generation Plan
Lead generation strategy, content marketing, digital channels, and campaign planning.
Launch Playbook
Step-by-step launch execution plan with timeline, milestones, and resource requirements.
Seven Systems. One Coordinated Strategy.
- GTM System — Primary engine for market entry and launch strategy
- Product Strategy — Product-market fit validation and feature prioritization
- B2B/B2C Sales — Sales motion design, pipeline architecture, enablement
- Digital Marketing — Demand generation, channel strategy, performance marketing
- PR — Communications strategy and launch PR
- Competitive Research — Market landscape and competitive positioning
- Financial Modeling — Revenue projections, unit economics, pricing optimization
Seven systems coordinate to produce your GTM strategy. Competitive intelligence informs positioning. Financial modeling validates pricing. Product strategy ensures market fit. Sales design ensures executability. Marketing plans demand generation. PR shapes the narrative. Every system shares context — no handoffs, no gaps.
GTM Strategy at a Fraction of the Cost
| Tier | Scope | Price | Timeline |
|---|---|---|---|
| Entry | Market assessment + positioning framework | $15K–$25K | 3–5 days |
| Standard | Full GTM plan with channel and pricing strategy | $40K–$75K | 5–10 days |
| Comprehensive | Complete GTM with launch playbook + demand gen | $75K–$100K | 10–14 days |
When You Need a Go-to-Market Strategy
New Product Launch
Coordinate positioning, channels, pricing, and demand gen before you go live.
Market Expansion
Enter new geographic markets or verticals with a complete intelligence-driven GTM plan.
Pivot / Repositioning
When the market shifts, move fast with a new GTM strategy built in days, not months.
PE Portfolio Companies
Standardized GTM methodology across portfolio companies for consistent growth execution.
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