Brand Strategy That Connects to Business Outcomes
Your brand is more than a logo. It's the strategic foundation for how every customer, investor, and partner perceives your company. And your marketing strategy is how that brand reaches the people who need to see it.
Traditional consulting firms charge $500K-$1.5M for brand strategy and marketing planning. Agency alternatives often lack the strategic depth to connect brand positioning to business outcomes.
Rathvane delivers brand and marketing strategy starting at $10K, drawing on Branding, Copywriting, Digital Marketing, Search & Discovery, and PR systems in coordination. The result: brand positioning grounded in competitive analysis, messaging frameworks backed by persuasion science, and marketing plans connected to measurable business outcomes.
What You Get
Brand Positioning
Strategic brand positioning based on competitive analysis, market dynamics, and audience research using frameworks from the world's leading brand strategists.
Messaging Framework
Core messaging architecture with value propositions, proof points, and audience-specific messaging guided by Robert Cialdini's persuasion principles.
Content Strategy
Editorial calendar, content pillars, SEO strategy, and thought leadership planning.
Digital Marketing Plan
Channel strategy, budget allocation, audience targeting, and campaign architecture for paid and organic channels.
PR Strategy
Media relations, thought leadership positioning, launch communications, and stakeholder messaging.
Search & Discovery Optimization
Technical SEO, keyword strategy, and content optimization for organic visibility.
5 Expert Systems in Coordination
Every brand and marketing engagement draws on multiple expert systems simultaneously, connected by cross-system data flows so nothing is lost in handoffs.
- Branding System — Brand architecture, visual identity strategy, brand voice
- Copywriting System — Persuasion science, messaging frameworks, Robert Cialdini's principles
- Digital Marketing — Performance marketing, channel strategy, attribution
- Search & Discovery — SEO strategy, content optimization, technical search
- PR System — Media relations, thought leadership, communications strategy
Brand & Marketing Strategy Tiers
| Tier | Scope | Price | Timeline |
|---|---|---|---|
| Entry | Brand positioning + messaging framework | $10K-$20K | 3-5 days |
| Standard | Full brand strategy with content + digital plan | $25K-$50K | 5-10 days |
| Comprehensive | Complete brand + marketing strategy + PR | $50K-$75K | 10-14 days |
When Companies Engage Brand & Marketing Strategy
Rebranding / Repositioning
When the market shifts or your company evolves. New brand positioning backed by competitive intelligence.
Launch Brand Building
New company or product launch with coordinated brand strategy, messaging, content, and PR.
Growth-Stage Brand
Graduating from founder-led marketing to a systematic brand and marketing strategy.
PE Portfolio Rebrand
Consistent brand methodology across portfolio companies for value creation.
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