Why We Publish Our Prices
MBB firms don't publish prices. They'll tell you it "depends on the project" — which is true, but also means you won't know the cost until you're deep in the sales process. Their minimum engagement typically starts at $500K.
We believe in transparency. Every service has a clear price range. No hidden fees. No scope creep billing. No surprise invoices.
Our pricing is value-based, not time-based. You pay for the deliverable, not the hours. Whether our expert systems produce your competitive analysis in 2 days or 5 days, the price is the same.
Service Pricing
Clear pricing for every service. MBB equivalent shown for comparison.
| Service | Entry | Standard | Comprehensive | MBB Equivalent |
|---|---|---|---|---|
| Competitive Intelligence & Battle Cards | $5K | $15K–$30K | $50K | $300K–$800K |
| Go-to-Market Strategy | $15K | $40K–$75K | $100K | $800K–$2M |
| Corporate Strategy & Financial Analysis | $25K | $50K–$100K | $150K | $1M–$5M |
| Fundraising & Investor Readiness | $10K | $25K–$50K | $75K | $500K–$1.5M |
| Brand & Marketing Strategy | $10K | $25K–$50K | $75K | $500K–$1.5M |
Understanding the Tiers
Entry
Focused analysis on a specific question. Single competitor analysis, market sizing, or positioning study. Perfect for testing the quality of our work or answering a narrow strategic question.
Standard
Comprehensive analysis across the full scope. Multiple competitors, complete GTM plan, full financial model, or complete brand strategy. This is what most clients choose.
Comprehensive
Everything in Standard plus expanded scope, deeper analysis, additional deliverables, and ongoing advisory access. Comparable to a full MBB engagement at a fraction of the cost.
Ongoing Intelligence — Not Just One-Time Analysis
Strategic intelligence shouldn't be a one-time event. Markets shift. Competitors move. Your strategy needs continuous updating.
Annual intelligence programs range from $50K–$200K/year and include:
- Quarterly competitive intelligence refreshes
- Strategic updates before board meetings
- New analyses as your business evolves
- Priority turnaround on urgent requests
- Dedicated analyst relationship
This is the equivalent of having an on-retainer MBB team — at less than the cost of a single MBB project. PE firms with multiple portfolio companies see especially strong economics with annual programs.
The ROI Is Straightforward
A typical mid-market company that commissions one competitive analysis, one GTM strategy, and one financial model annually:
MBB Cost
Rathvane Cost
Pricing Questions
Why is this so much cheaper than McKinsey?
Different cost structure. McKinsey has 45,000 employees, hundreds of offices, and partner compensation that requires $700+/hour billing. We've encoded their analytical methodology into expert systems that execute digitally. Lower cost, same frameworks.
Is cheaper = lower quality?
Judge our output. We'll produce a sample deliverable for your business. Compare it to anything you've received from an MBB firm. The frameworks are identical — Porter's Five Forces, DCF models, competitive analysis. The execution is just more efficient.
Do you offer discounts for multiple services?
Yes. Bundled engagements and annual programs receive volume pricing. Contact us for portfolio or multi-service quotes.
What's included in the price?
The deliverable. Complete strategic documents, models, analyses, and executive summaries. No per-hour billing. No scope creep charges. No surprise fees.
Have more questions?
Visit our full FAQ page or reach out directly. We're happy to walk through pricing for your specific needs.