The Competitive Intelligence Your Business Needs
In today's markets, competitive intelligence isn't optional — it's the foundation of every strategic decision. But traditional consulting firms charge $300K-$800K for competitive landscape analysis, putting this critical capability out of reach for most businesses.
Rathvane's Competitive Intelligence service delivers the same depth of analysis — head-to-head battle cards, competitive landscape maps, win/loss frameworks, and positioning reports — starting at $5K for a focused analysis and $15K-$50K for comprehensive competitive intelligence programs.
Every analysis draws on our Competitive Research System, enhanced by Corporate Strategy and GTM insights through 242 cross-system data flows. The result: competitive intelligence that doesn't just tell you what competitors are doing — it tells you what it means strategically and how to respond.
Deliverables
Head-to-Head Battle Cards
Detailed comparison against specific competitors with win themes, objection handling, and competitive positioning for your sales team.
Competitive Landscape Maps
Visual and analytical maps showing market positioning, segmentation, strengths/weaknesses, and strategic opportunities.
Win/Loss Frameworks
Structured analysis of why you win and lose deals, with data-driven recommendations for improving win rates.
Positioning Reports
Strategic positioning analysis showing where you stand, where competitors are vulnerable, and how to differentiate.
Market Sizing & Opportunity Analysis
TAM/SAM/SOM analysis with competitive share estimates and growth opportunity identification.
Competitive Monitoring Programs
Ongoing tracking of competitor moves, market shifts, and strategic implications.
Multi-System Intelligence
- Competitive Research System Primary analysis engine with 4,800+ cross-connected methodologies, strategies, and frameworks modeled after 700+ revered industry experts
- Corporate Strategy Strategic implications and portfolio analysis
- GTM System Market entry and positioning recommendations
- Financial Modeling Competitor financial analysis and market sizing
- Risk Management Competitive threat assessment
When you request competitive intelligence from Rathvane, you don't get a single-system output. Multiple expert systems contribute their specialized analysis, sharing context through data flows. Your competitive landscape analysis includes strategic implications from Corporate Strategy, market positioning recommendations from GTM, financial comparisons from Financial Modeling, and risk assessments from Risk Management.
Transparent Pricing
| Tier | Scope | Price | Timeline |
|---|---|---|---|
| Focused | Single competitor analysis or market sizing | $5K-$15K | 2-3 days |
| Standard | 3-5 competitor landscape with battle cards | $15K-$30K | 3-5 days |
| Comprehensive | Full competitive intelligence program | $30K-$50K | 5-7 days |
Who Uses Competitive Intelligence
PE Firms
Rapid competitive analysis across entire portfolio. Consistent methodology for every portfolio company at $15K-$50K instead of $300K-$800K per company.
PE solutions →Sales Teams
Battle cards that give your reps the competitive edge in every deal. Win themes, objection handling, and differentiation talking points.
Strategy Teams
Market landscape analysis that informs M&A decisions, market entry, and strategic planning.
Founders/CEOs
Understand your competitive position before fundraising, board meetings, or strategic pivots.
Competitive Intelligence Often Pairs With
Go-to-Market Strategy
When entering new markets, pair competitive intelligence with a full GTM plan to launch with confidence and competitive advantage.
Learn more →Corporate Strategy
When making strategic decisions, competitive intelligence provides the market context that shapes corporate strategy and portfolio decisions.
Learn more →Fundraising
When preparing investor materials, competitive intelligence strengthens your market story and demonstrates strategic awareness.
Learn more →