Pricing we publish. If we don't, someone else will.
Why the number is on the page
When a firm hides its price, the buyer doesn't stop asking. They ask a competitor, or a forum, or an answer engine, and they get a number the firm never set. We have watched that happen to our clients' sales teams. We are not going to let it happen to ours.
So the price is here. It is a considered number, not an apology and not a dare. We built this model so that companies at your stage can have intelligence that used to be gated behind a Fortune 500 budget, and we priced it to make that possible without making the work disposable.
Founding client rate, through December 31, 2026
We opened the doors in 2026. The companies that buy this year are the ones whose decisions prove the model, and we price that in: every published price on this site, products, tiers, add-ons and packages, carries the founding client rate until the last day of 2026. Founding clients also keep the rate on their first re-capture or next product in 2027. On January 1 the published prices apply as written.
This is a rate, not a sale. The published price is the price of the work. The founding rate is what it costs to be early.
If we do not provide you value, you do not pay us a dime
That is the guarantee, and here is the test behind it: if the intelligence we deliver does not meet the standard we publish, you do not pay for it. The standard is specific. Every claim carries a dated capture in the Evidence Locker. Every number traces to a primary source. Every uncertain finding is labelled as uncertain. Tell us within fourteen days of delivery what fell short; we re-work it within five business days; if it still falls short, we refund the engagement in full. The terms, in plain language.
We can offer this because the work is checkable. You are not asked to take our word for anything. You are asked to look at the proof.
How the model works
Every intelligence product has a published entry price for a defined base scope. There are three entry prices, set by how much system work and leverageable information a product carries, not by who is buying. You choose the depth where a product has tiers. You add scope if you need it. The number you see is the number you pay, and you know it before the first conversation ends.
| Entry price | Products | Why it sits there |
|---|---|---|
| From $3,150 founding rate, published $4,500 | Public Perception Intelligence, Industry Outlook and Forecast | Built almost entirely from public and subscribed sources, in three to six days. The fastest intelligence we make, and the usual first purchase. |
| From $5,250 founding rate, published $7,500 | Online Positioning Diagnostic, Agent Readiness, Go-to-Market, Brand Positioning, Sales Playbook, Pricing Strategy, Digital Growth | The standard strategy products. One structured method each, five to ten days, your intake if you choose to share it. |
| From $1,750 founding rate, published $2,500 | Deck Check | One document, every checkable claim in it, checked against a primary source and returned as a ledger in three working days. The smallest thing we sell and usually the first. Check a deck. |
| From $8,750 founding rate, published $12,500 | Competitive Intelligence, Growth Strategy, Capital Strategy | The deep, multi-system products. Competitive Intelligence has three tiers: Core from $12,500 (founding rate $8,750), Extended from $19,500 (founding $13,650) with cross-competitor analysis and the sales layer, Full from $29,500 (founding $20,650) with war gaming and playbooks. |
Add-ons: Add-ons come in three published sizes: $1,250 for a small unit (a competitor, a customer segment, a channel), $1,750 for a market unit (a market, geography, vertical or region), and $2,750 for a large unit (a product or service line, a brand, a business unit). Named modules with their own method, such as a paid media audit or a willingness-to-pay survey, are $3,500. The founding client rate applies to all of them through 2026: $875, $1,225, $1,925 and $2,450. The same price at every tier.
Why "from." The base price covers a defined scope for a company of a given size. Larger companies have more to look at: more products, more markets, more competitors who matter. The price rises with that, and the estimator below tells you where you land before you talk to anyone. Published prices apply to companies up to $100M in revenue. Above that, competitor sets, markets and stakeholders multiply, and we scope the engagement in the first conversation.
Over $500 million in revenue. We scope those by conversation. The work is the same. The scope rarely fits a table.
The free snapshot stays free. One page on what the answer engines say about you. No tier, no add-on, no catch.
Three questions, then a number
The estimator asks three things and returns a figure you can put in an email.
- Which intelligence you need. If you're not sure, say what you're trying to decide and we'll tell you.
- Which depth: Core, Extended or Full, where the product has tiers.
- How many competitors, markets, or product lines beyond the base scope.
That's it. No email required to see the number. The estimator asks which product, how much scope, and which depth. The number shows immediately; leaving an email sends you the estimate and nothing else.
What's in the base scope
Each product page defines its own base scope, and the Core price covers all of it. As an example, Competitive Intelligence Core covers Competitive Intelligence Core covers up to five competitors in one market. named competitors, each with a full dossier and a battlecard, plus the market picture and a CEO action agenda. Extended widens the set and adds the cross-competitor analysis. Full adds war gaming, scenario planning, and a trigger watchlist.
Everything at every tier ships with the first screen, the Evidence Locker, and Ask Rathvane. Those are not upgrades.
Packages
Six packages bundle three products with a synthesis that joins them, for situations where one question is really three. Each is priced at 25% below the three products bought separately, and the founding client rate applies on top.
- Market Domination. Competitive intelligence drives pricing drives go-to-market, for companies scaling hard or entering a market with real money behind it.
- Revenue Acceleration. Digital growth, the sales playbook, and pricing, joined into one picture of how a lead becomes cash and where it leaks.
- Launch Ready. Brand positioning, go-to-market, and digital growth in the order a launch actually runs, with the dependency chain mapped.
- Fundraise and Scale. Capital strategy, growth strategy, and competitive intelligence, with the fifty hardest investor questions answered from evidence.
- Portfolio. Industry outlook, capital strategy, and go-to-market for one portfolio company, built for venture and growth investors. From $18,375 published.
- Diligence. Competitive intelligence, industry outlook, and public perception for one business, built to be checked by the other side of a deal. From $16,125 published.
Package pricing follows the same model, and the estimator handles it. Each package is described on the intelligence index.
Portfolio Check
For investors with several companies: the quarterly re-capture, per company, under one name. The same questions and the same surfaces every quarter, with the captures side by side, so the board deck can be read against public reality: the claims it makes that the market contradicts, perception drift, prices a competitor is setting, the leaks in the funnel, the hire nobody mentioned. Comparable across the portfolio because every company gets the same instrument. From $2,500 per company per quarter, published. For private equity and for venture capital.
The quarterly re-capture
This does not require a retainer. If you want one, it will be for a reason you can see.
The only recurring work we offer is the re-capture: the same questions, the same surfaces, a quarter later, side by side with the first set, so you can see what moved. Nobody can produce that comparison after the fact. It requires having taken the first photograph.
Nothing else is a subscription. No dashboard, no monitoring fee, no relationship priced by the month. If the first engagement did its job, you will know exactly what to do and won't need us to do it. That is the point.
Pricing questions
Why publish prices at all? Nobody in this business does. That is the reason. A buyer who can't find your price assumes the worst, or asks a machine and gets a number you never set. Publishing it costs us some negotiating room and saves you a week of guessing. We'll take that trade.
What does "from" mean? Is this a teaser? No. "From" means the base price for a company of a given size and a defined scope. The estimator gives you your actual number in three questions, without talking to anyone. If the number changes after that, it's because the scope changed, and you'll see why.
What is not included? Travel, if you want us in the room. Implementation, if you want us to execute the recommendations rather than hand them to you. Additional competitors, markets or product lines beyond the base scope, which are priced on this page. Everything else, including the Evidence Locker and Ask Rathvane, is in the tier.
Do you discount? Packages and multi-product engagements are priced as a set, and the estimator shows it. We don't run promotions and we don't negotiate the Core price. We would rather publish a number we can stand behind than one we expect you to argue down.
How do we pay, and when? Core and Extended engagements can be ordered online; larger engagements are invoiced from the first conversation.
The free one
If you want to see the work before you spend anything, start with the snapshot. One page. What the answer engines say you are, who they name instead of you, and one correction you can make yourself today.
Three questions, then a number.
Pick the intelligence, the depth, and any extra scope. The estimate is the published price, shown before you talk to anyone.